So I heard it straight from the CEO, Chip Bergh of Levi Strauss & Co – we’re not supposed to wash our jeans. It’s bad for them. And 50% of the water usage on a pair of jeans during its life-cycle is AFTER the consumer has bought it – based on the number of times they are put through the washing machine. So you can greatly reduce your impact on the consumption of water by stopping the over-washing of jeans.
3 unintended benefits of reducing water usage in the lifecycle of jeans:
1. You save on quarters at the laundromat and/or save on the water bill at home.
2. In another 20 years your then-vintage jeans will be in excellent condition, very stylish 😉
3. Since washing jeans is bad for the jeans and wears them out, you’ll save money in the long run by not needing to go out and buy a new pair of jeans as quickly!
Looks like a win-win.
And if the thought of not washing your jeans often makes you slightly uncomfortable, don’t worry there are some alternative care methods for keeping your jeans clean:
1. Freeze them
2. Spot cleaning if you’ve spilled something on them
3. Other tips from the experts
Not only that, but as you do this, you are also practicing yoga, in two of the 8 limbs (the Yamas and Niyamas). You are practicing saucha, (a niyama), which is purity/cleanliness of mind and body, while simultaneously practicing brahmacharya, (a yama), which is the practice of non-excess (not using more than you need).
We’re getting on the level of win-win-win all around!